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I t s a s p e c t r u m . $925 million in off-premise non alcoholic sales last year. Up 22% year over year. NA spirits alone grew 70.5%. Global no-alcohol volume grew 9% in 2025. This is not a trend. Its a shift in drinking culture, therefore culture itself. And yet, most of the world is still calling these drinks "mocktails" because thats what we all have known. That word can continue to be used to describe a sugary juice driven drink for $4 that no one wants! The Problem

Nothing perks people’s attention up quite like “Non Alcoholic Red Wine.” 🍷 The frustration and disappointment in this category is massive. Customers have spent millions of dollars chasing a good NA Red, and nearly everyone comes away annoyed and a bad taste in their mouth. No one wants grape juice flavors/aromas (a common additive), a sugary sweet wine (unless they do), or vinegar flavors, and the Wine Alternatives category doesn’t bring the same emotional response that wi

Last Friday, Ocean Beach Café hosted its first-ever Kava Happy Hour , Kava Nights— and it was nothing short of magical. Guests from...